Josh Koop
Affiliate Marketer & Content Creator

Niche Site Project One – Month Seventeen: October 2023

Josh Koop the owner of this blog and building of niche websites
Josh Koop
Niche Site Project One Month Seventeen

Well the HCU implosion continues with another update algo hitting and driving me further down on this project, I knew the end of the season may also be coming which may be exacerbating the overall fall but this site aligns with many online in the niche webspace area with around a 65% loss since the HCU first started which is tremendously painful.

Content Production For NSP1 In October 2023

To be fair I slowed to a crawl creating content this month as I try to understand why the site was impacted so much by the HCU, I have some issues where I am not getting cache hits which is leading to incredibly long load times on the website which may have impacted it maybe even more than the update with pages taking 20+ seconds to load.

My old idea was to push for Q4 with Koala to generate “best” and “review” content to grow the affiliate income. But until I fix the problems with the main site this has to be pushed back to the side, the groundwork doesn’t feel solid so it needs repair first.

Income For NSP1 In October 2023

This month’s income was down around 80% versus last month, as the updates demolished overall traffic volume. Overall, September income dropped to $128.85, with Amazon earnings just over the $11 mark, meaning we fell shy of all my goals.

Analytics For NSP1 In October 2023

This month was just piling on the pain from September. This looks like it could be November or December of 2024 or even 2025 instead.

It wounds the ego so much.

I am pretty near to a 70% loss in provided traffic since the HCU started, which means that next month, at this current traffic volume, I will drop again by an additional 25-40%, so I am highly reserved about any Q4 results now.

Analytics October 2023

Google Search Console For NSP1 In October 2023

As with the analytics, the Google Search Console numbers have been exceedingly sad after the HCU. I have no current answers for you and I am still looking at everything and trying to figure out what isn’t working or if it’s just due to multiple back-to-back Google updates. (With more still happening)

Searchconsole October 2023

Keyword Performance For NSP1 In October 2023

I used to use SerpRobot, but they have increased their costs dramatically over the last year. It has moved from 500 SERP results to 150 and then to 75 for $4.99. While it can be nice, there is a better competitor now in PeakSERP if you want to support small creators.

Ezoic NicheIQ Pagebooster Results For NSP1 In October 2023

I have been using NicheIQ and PageBooster to help me see what Google has ranked well and found valuable and where I am taking hits to overall traffic volume. I will continue adding more content NicheIQ suggested that I should be able to rank while having high volume.

Ezoic Nicheiq Overview October 2023

As you can see below, I am doing decent, as most of the content is still stable. I feel personally the trending down part is all HCU and maybe SERP ads and change impacted. I am continuing to check out those posts and pages and specifically look at them versus the top 10 in the SERP currently to understand where I may be lacking.

Ezoic Nicheiq Trend October 2023

Amazon Performance For NSP1 In October 2023

Let’s face it, with little traffic the. income from all sources just gets pummeled, this site is failing to garner any real traffic and hence the affiliate income is just gone currently.

Start earning with Ezoic display ads today

I was using Lasso for the non-Amazon content, but have canceled since it is a cost that can’t be paid when traffic doesn’t dictate getting that same value out of a huge monthly cost.

Amazon October 2023

Ezoic Performance For NSP1 In October 2023

As the traffic impact came, the Ezoic performance also dipped. But the EPMV declined to just over $22, so I am receiving decent value from the ads themselves, the issue now is to understand traffic and try to get it moving again for the end of the year.

Ezoic Ad Results For NSP1 In October 2023

The performance given the HCU hit is saddening as it has only declined with each continually applied algo update. I know this niche can be highly seasonal so this one–two punch hurt more as I now can’t tell how seasonal the niche is.

Ezoic Adincome October 2023

Ezoic Video Results For NSP1 In October 2023

My income growth using the Humix video setup is still strong and it has been performing solidly but obviously makes less with the drastic drop in traffic. I would have had better performance this month but with the visits tanking the results dipped hard down to just $12 from Video.

This will only grow as I take time to make videos for my content, either from regular video or Flickify from Ezoic, a fantastic AI tool to convert your posts into consumable video content!

Ezoic Humix October 2023
Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.