What You’ll Learn

The Live Workshop (Recording) will be broken down into 4 sections, and by the end, you will be ready to attack those PR-Request emails like an expert ninja! And before you know it, your site will be linked to by behemoths in the online world!

SECTION 1: SETUP

• A PR-Request breakdown and introduction as well as how the platform fundamentally works, and what the journalists are thinking on the other side of those query emails.
• Daily routine, workflow best practice, and pitch tracking hack that will save you hours of searching through your sent emails.
• It all starts with having an email workflow that’s set up to maximize efficiency. Whether you’re outreaching for just one site or multiple sites, we’ll get you working from a single Gmail inbox. And you’ll be ready to craft your pitches with a few clicks.
• Auto-loaded templates for each site you’re pitching are available right within Gmail, and you can even organize your inbox with color-coded labels – so you never lose track of who you’re communicating with!
• Manage an agency? Onboard multiple clients and send from your Google Workspace account as aliases. Low cost, and effective.

SECTION 2: PRE PITCHING

• In most cases, you’ll want to land dofollow links from high DR sites; with lots of organic Google traffic. This is the trifecta of perfection. We’ll show you a free and paid option to quickly check if a site is even worth pitching.
• You’ll also have access to our database of ‘sites worth pitching‘ so you can quickly search to see if it’s worth your time. Our database is constantly updating as new journalists/sites are introduced to the PR-Request ecosystem.
• How to modify your pitch templates to include all the information journalists will need; including the correct way to send your profile image.
• How to adjust your templates in real-time to best align with individual queries; maximizing your chances of success.
• What to always do before your pitch!
• What to never do before you pitch!

SECTION 3: PITCHING

• We’ll show you exactly how to disseminate what it is the journalist is after – so you are always pitching the right content.
• A deep dive into our SECRET WEAPON, how it works, how you can access it even on a tiny budget, and how it will 10x the number of pitches you can send.
• The real secret to winning PR-Request pitches (what other courses won’t tell you).
• How to position yourself as an expert for multiple different queries.
• What to write, how to write it, and what you should do if you feel ‘imposter syndrome‘ rear its ugly head!

SECTION 4: POST PITCHING

• The game only really just begins after you’ve sent the pitch, so this is arguably one of the most important sections.
• How to manage your pitches after you’ve pitched them, stay organized and make sure nothing slips through the net.
• How often you should be checking if articles have gone live and how to quickly do a Google search to see if you’ve been mentioned!
• The exact strategy we use when you win a link, but it’s been tagged as dofollow. We got an unlinked mention tuned into a dofollow link on the New York Times. It took 5 minutes!
• What you should do when a journalist says they will include your quote if you link to them!
• How to outsource this entire process. It’s quite simple really, show your VA the MasterClass recording!