Josh Koop
Affiliate Marketer & Content Creator

Guest Post Vs PBN: What Are The Differences For Newbies?

Josh Koop the owner of this blog and building of niche websites
Josh Koop
robot on ablue and black background pointing at links between bubbles. Inset hand showing differnet linking options to get links to your site

Do you have a website that doesn’t seem to get enough traffic? If so, one of the ways to increase organic visibility is by creating more links. But what are links, exactly, and what’s the difference between guest posts and PBNs?

Are you looking to improve your SEO rankings and not sure if you should use a guest post or PBN? Both have pros and cons; however, understanding the difference between them is essential in helping you choose which will work best for improving your ranking.

In this article, we’ll look at the differences between guest posts and PBNs so that you can make an informed decision about how to boost your SEO rankings.

Introduction to PBNs and Guest Posting

PBNs and Guest Posts are two of the most popular ways to build an effective link network.

PBNs are Private Blog Networks created by buying expired or dropped domains and developing content for them.

These sites have more control over content and links and higher authority in search engine rankings.

On the other hand, guest posts involve reaching out to live, active websites with real visitors, traffic, and search engine rankings.

Guest posts offer increased exposure, improved rankings, and brand awareness helping get your name out there in the space.

When choosing between a PBN or a guest post, it’s crucial to weigh the pros and cons of both options, as well as consider what will work best for your website.

It’s also important to consider a reliable links provider such as Rhino Rank or OneLittleWeb, both are discussed below to get the best results.

What is a Guest Post?

A guest post is a blog post written by someone outside the target website. It involves an author writing content on a topic related to the website’s primary focus and publishing it on the site.

The purpose of guest posting is to provide relevant, high-quality content to the website’s audience that can add value to their experience.

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Guest posts are typically credited to the author, allowing them to get their name out there and build their expertise in the subject matter.

Additionally, a well-crafted guest post can benefit the website by increasing traffic, improving rankings, and better brand awareness.

What is a Private Blog Network (PBN)?

Meanwhile, a Private Blog Network (PBN) is a collection of websites used for link-building.

PBNs can be created by individuals or organizations and generally consist of several high-authority websites that link to each other.

These links help develop a network of trust, making it easier for search engine bots to crawl and index the sites and their content.

By creating a PBN, it’s possible to improve the rankings of other websites while simultaneously improving the authority of the PBN itself.

While the rewards of using a PBN can be great, there are also risks associated with this strategy, so it’s crucial to weigh the pros and cons before deciding which approach is best for your website.

A PBN Link offers a range of benefits that can help to boost organic rankings and increase visibility.

The main benefit of a PBN Link is the ability to quickly and easily point links to your site, which provides more control over content and links and higher authority.

Additionally, this type of link can also bypass any restrictions imposed by search engines, allowing you to target specific niches or keywords without worrying about any penalties.

As a result, even today, PBN Links can effectively drive traffic and increase visibility quickly.

Higher Authority

A Private Blog Network (PBN) link can significantly impact a website’s authority, as it allows you to control its content and links.

It also gives your website more influence in the eyes of search engines, as they view it as a trusted source of information.

With a PBN link, you can control how much of your website is seen by search engines and other websites, thus increasing its visibility and credibility.

Furthermore, PBN links are great for boosting the authority of any website, as they provide quality backlinks that help improve its ranking in search engine results pages (SERPs).

PBNs offer a level of control that guest posts do not. With PBNs, you can control the content, anchor text, and target link that appears on your network of sites.

This means you can tailor the link profile to your exact specifications and ensure all of your links are of high quality, with targeted anchor text optimized for SEO.

This provides greater control over the link profile than guest posts, which rely on website owners to accept your content and use the exact link you specify.

Benefits of a Guest Post

Guest posting is a great way to increase exposure, improve rankings, and create better brand awareness for your website.

Submitting an article to another website with the admin’s permission can help broaden your reach to an audience that may not have been aware of your site before.

Plus, providing high-quality content and backlinks in these posts can boost your SEO rankings and bring more traffic to your website.

Additionally, guest posts can help enhance your credibility and authority in the eyes of potential customers.

Increased Exposure

One of the great benefits of guest blogging is its increased exposure. By writing for relevant blogs within their industry, guest bloggers can gain access to a larger audience and potentially increase their website’s traffic.

This increased exposure can also help build brand awareness and improve rankings in the SERPs.

Additionally, guest posts are seen as a more reliable and long-term strategy than PBN links, which involve greater risk but also carry the tremendous potential to push organic rankings.

A post by Marie Haynes showed that, as of November 2022, many SEOs are still using guest posting for SEO purposes.

By utilizing a site with high traffic and rankings on Ahrefs, guest bloggers can reap the benefits of increased exposure to their target audience.

Improved Rankings

Improved rankings are one of the key benefits of both guest posts and PBN links.

With guest posting, you can build quality backlinks and create content that will attract more visitors to your website.

This leads to a higher authority, improved rankings in search engine results pages, and better brand awareness. On the other hand, PBN links can help you get a quick boost in rankings.

But these links have a higher risk of being penalized by Google due to the low-quality content associated with them.

It’s essential to weigh the pros and cons of each type of link before deciding which one is best for you.

Better Brand Awareness

Better brand awareness is an essential benefit of guest posts and PBN links.

Through guest posts, businesses can showcase their brand in front of a larger audience, while PBNs can create higher authority backlinks from authoritative sites.

With PBN links, businesses have more control over the content and links used, allowing them to create a more focused link strategy for their brand.

As a result, companies can boost their brand awareness with both links as long as they are used effectively.

FeaturePrivate Blog Networks (PBNs)Guest Posts
ControlHighLow
SpeedFastSlow
CostModerate to HighLow to Moderate
QualityVariableHigh
Link StrengthHighModerate
RiskHighLow
ScalabilityLimitedUnlimited
SustainabilityLowHigh
DiversityLowHigh
Search Engine ComplianceLowHigh
Note: The above table is a general representation and may vary based on the specific implementation of PBNs and guest posts.

Using a PBN link carries a certain amount of risk. They can be easily detected and may lead to manual action from Google or other search engines.

This could result in your website being penalized or even banned from the search engine altogether.

Additionally, PBN links have been known to be unreliable and can produce inconsistent results.

You must understand the risks of using PBN links before using them in your SEO strategy.

Risks of a Guest Post

Although guest posts are generally considered a more reliable and long-term option for SEO, it is essential to note that this approach has some risks.

For instance, if the website where the content is posted does not have high domain authority, it may not be able to provide any significant benefit for the website’s organic rankings.

Additionally, if the content is too promotional or spammy, it could potentially lead to penalties from Google.

Furthermore, there is always the risk that the content may not be picked up and indexed by search engines, in which case it will have been an exercise in futility.

As such, it is crucial to consider these risks before deciding to pursue a guest posting strategy.

How to Choose Between PBN and Guest Post

When it comes to choosing between a PBN and a guest post, it depends on the goals and objectives of the website owner.

A PBN link has more significant potential to push organic rankings, but it also comes with higher risks. On the other hand, guest posts are considered a more reliable and long-term strategy.

If you want increased brand awareness and better rankings, then guest posts may be the way to go.

However, if you are looking for more control over content and links, then a PBN link may be preferable.

Ultimately, weighing the risks and rewards associated with both strategies is important before deciding.

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Many investors wonder about the verdict on digital real estate. While some see it as a legitimate investment option, others view it as a potential scam. As with any investment, thorough research is crucial to avoid falling victim to scams. Digital real estate can provide opportunities, but it’s essential to approach it with caution and consult with experts to make an informed decision.

Rhino Rank vs OneLittleWeb For Links

When it comes to link building, Rhino Rank and OneLittleWeb are two of the most popular services.

While both offer high-quality links, they have different offerings when it comes to types of links and pricing.

Rhino Rank offers curated links (niche edits) and guest posts. Curated links are more targeted towards specific anchor texts, while guest posts are designed to help improve rankings in search engines.

OneLittleWeb has three monthly plans for guest post link building. Offers services from simple link building to managed overall SEO and content creation.

Their plans provide a great starting point for businesses looking to take their SEO campaigns to the next level.

Ultimately, it is up to the individual or company to decide which type of link-building service is best suited for their project.

Both Rhino Rank and OneLittleWeb have great offerings when it comes to quality backlinks.

Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.