Josh Koop
Affiliate Marketer & Content Creator

Affiliate Linking: How Many Links In Content Is Too Much

Josh Koop the owner of this blog and building of niche websites
Josh Koop
Underlying website code with an overlay showing links

Most affiliate marketers have some concerns over the total amount of affiliate links that they can add to content before being considered “spammy”. Today I wanted to set your mind more at peace and discuss how many affiliate links are too many.

There is no limit to the number of outbound affiliate links a post can have and rank. What you should always aim for is high-quality information where the links benefit the visitor not just your wallet. Search engines use external links to validate the importance of a post just like internal so being clean helps your SEO overall.

While I personally don’t think it’s effective to have 100s of links on one post as you dilute each offer with each addition there isn’t an issue overall technically.

Let’s look more in-depth at affiliate links and some reasons why people worry and help you understand better why you shouldn’t worry about this.

Affiliate links are a popular method of monetizing online content. In simple terms, affiliates promote products or services and receive a commission for any resulting sales generated through their unique affiliate link.

But concerns can arise over how frequently to use these links in the content, with fears of Google penalizing overuse or ranking drops.

However, properly affiliate monetizing content is achievable by focusing on search intent, aligning content to visitor needs through advancing sales funnel knowledge, building quality content to gather quality traffic, and routing visitors to a resource page instead of spamming links.

It’s important to note that affiliate marketers’ earnings range greatly, from zero to as much as $3,000 or more per day for experienced super affiliates, while low-level affiliate marketers can make around $5,000 per year on average.

While affiliate marketing can be an effective way to monetize content, concerns over the volume of affiliate links can arise.

Some believe that using too many affiliate links could result in penalties from search engines like Google.

There are also concerns that excessive use of affiliate links could cause rankings drops or make the content look spammy to search engine crawlers.

To properly affiliate and monetize content, it’s important to focus on search intent and learn sales funnel strategies to align content with visitor needs.

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Building quality content and directing visitors to a resource page rather than spamming links can also help alleviate concerns over excessive affiliate linking.

Despite these concerns, decently skilled affiliate marketers can earn a range of income from $5,000 per year for low-level affiliates to over $100,000+ for top performers.

Belief Google Penalizes Overuse

Some affiliate marketers have expressed concerns over the volume of affiliate links on their websites, believing that Google will penalize them for overuse.

However, there is no direct evidence that Google will manually penalize a website for publishing affiliate links without the recommended link attributes.

While affiliate links themselves do not directly affect a website’s SEO, it is important to focus on search intent, learn sales funnel strategies, and build quality content to gather quality traffic.

Instead of spamming links, I would think more about how to utilize targeted resource pages to get your visitors to a perfectly built sales page for the affiliate offer.

It’s important for affiliate marketers to properly monetize their content and avoid any tactics that violate Google’s Webmaster Guidelines.

Some people believe that using affiliate links too early on in their website’s life can cause a drop in rankings.

However, this is not necessarily true. While it is important to approach affiliate marketing with caution and not spam links all over your website, simply using affiliate links in the early stages of your website’s development will not cause harm.

In fact, many successful affiliate marketers do use affiliate links early on in their websites’ lives.

The key is to properly and strategically use affiliate links within your content and to prioritize building quality content that addresses the search intent of your visitors.

By doing so, you can use affiliate marketing to drive revenue to your website without negatively impacting your search engine rankings.

Affects How Content Looks to Search Engines and their Crawlers (eg “Thin Content”)

A high volume of affiliate links on a page could negatively affect how search engines and their crawlers view your content as they could see this assortment of external links as you have thin content lacking real deep value.

This can result in lower rankings or possibly even penalties from Google, though if truly penalized you will see these in Google Search Console.

You also have to think about how it affects user experience, numerous constant links making the content look spammy and less trustworthy is a real thing for a reader.

That’s why it’s essential to focus on creating quality content and ensuring that the affiliate links provide value to readers.

To properly monetize your content, it’s vital to consider search intent, learn sales funnels, and build quality traffic. It’s better to route visitors to a resource page than to spam links all over your content.

By following these guidelines, you can ensure that your affiliate links add value to your content while avoiding any negative effects on your search engine rankings.

What You Should Do To Properly Affiliate Monetize Content

To properly affiliate monetize content, there are a few key steps an affiliate marketer should follow.

Firstly, it is important to focus on search intent, meaning understanding what the target audience is searching for and creating content that aligns with their needs.

It is also essential to learn about the sales funnel, which involves directing visitors to a resource page or landing page that offers value rather than just spamming affiliate links.

Quality content is a must, as it gathers quality traffic and improves the chances of earning more through affiliate marketing.

Overall, to succeed in affiliate marketing, it takes effort, research, and a solid understanding of search engine optimization and sales funnel techniques.

Focus on Search Intent (Most Vital Skill)

When it comes to properly affiliate monetizing content, the most vital skill to master is focusing on search intent.

This means understanding what your audience is searching for, and what their needs are and then tailoring your content to match those needs.

By doing this, you can create content that not only attracts traffic but also converts that traffic into sales.

Rather than spamming your content with affiliate links, it’s important to strategically place them where they can offer the most value to your audience.

By utilizing search intent, you can create content that is both useful and informative to your audience, increasing the chances of them clicking on your affiliate links and generating commissions for you.

Remember, quality content is key, and focusing on search intent is the foundation for creating content that serves your audience and helps you earn money through affiliate marketing.

Learn Sales Funnel To Better Align Content to Visitor Need

One of the most important skills for successful affiliate marketing is understanding how to align content with the needs and interests of visitors.

This is where learning about sales funnels becomes crucial.

By mapping out the journey a visitor takes from awareness to purchase, you can create content that guides them along the way and encourages them to take action.

This approach not only increases the likelihood of conversions but also ensures that the content you’re promoting is relevant and valuable to your audience.

Instead of spamming your site with affiliate links, focus on building quality content that provides value to your visitors and uses links strategically to guide them to a resource page where they can learn more about the products you’re promoting.

By doing so, you’ll not only earn commissions but also build trust and credibility with your audience.

Build Quality Content to Gather Quality Traffic

One of the most important ways to properly monetize affiliate content is by building quality content that can attract high-quality traffic.

By focusing on search intent, affiliate marketers can create content that aligns precisely with what visitors are looking for, thereby increasing the likelihood of success.

This requires developing a deep understanding of the target audience and their interests, so that affiliate marketers can provide them with the value that will keep them coming back for more.

By avoiding spammy links and instead directing visitors to a resource page where they can find high-quality products and services, affiliate marketers can ensure their content stands out in a crowded market.

With persistence and dedication, affiliate marketing can yield significant financial rewards.

To properly monetize content through affiliate marketing, it’s important to focus on the visitor’s search intent, learn sales funnels, and build quality content to attract quality traffic.

However, it’s also crucial to avoid spamming links, as this can turn visitors off and harm your rankings.

Instead, consider routing visitors to a resource page that provides them with valuable information and useful links to related products or services.

By offering helpful resources and building trust with your audience, you can increase your chances of earning commissions through affiliate marketing.

Remember, it’s all about providing value and solving problems for your visitors, not just pushing products on them.

Per Google: It Doesn’t Matter How Many (With Caveats)

While researching and reading up on this topic there was a fairly recent conversation on SEJ where they cover a discussion with John Meuller on affiliate links within the content and if there are issues with how many.

Basically, Google replied back with there was no issue with having lots of affiliate links when the main content adds value to the web overall, to me, this means not just duplicating the other posts’ content, but bringing YOU and a new angle into it.

This means overall you can place as many affiliate links as you care for without a worry about penalties, but you need to be unique and valuable, many affiliate builders forget this key point.

Mueller clarifies that Google isn’t trying to send a message that affiliate links are bad. They’re perfectly fine, provided they’re placed within useful content:

There is no limit. From our side it’s not that we’re saying that affiliate links are bad or problematic. It’s more a matter of, well, you actually need to have some useful content on your page as well. So that’s kind of the angle that we take there. The amount of affiliate links that you have on a site is totally irrelevant. The ratio of links to article length is also totally irrelevant.

More he spoke to the reason why Google would choose to show a site in the SERP because it has valuable content people are searching for, I know, not life-changing detail there!

After this, he basically said wasting time gaming or “optimizing” links outside the rel=”sponsored” tagging is a waste of time and effort for a website owner.

“But, essentially, what we need to find is a reason to show your site in search for users who are looking for something. And that reason is usually not the affiliate link but the actual content that you provide on those pages. So from that point of view, trying to optimize the affiliate links or trying to hide the affiliate links, or whatever you’re trying to do there, I think is almost wasted effort because that’s not what we care about.”

Google won’t rank a page if it doesn’t think the content is good. It doesn’t matter if there are lots of links or none at all.

He basically said that if you copy what a store has on its website, it will be difficult to rank high in search results, Google isn’t looking for repeated non-unique information.

“What we care about is the content and kind of why we would show your pages in the first place. And if the content of your page is essentially a copy of a description from a retailer’s site then there’s no reason for us to show your site even if you had no affiliate links. So you really need to first have that reason to be visible in the search results. And then how you monetize your site, or what links you place there, that’s essentially irrelevant.”

Check out the full video below if you want to hear more:

Affiliate Marketers’ Earnings Range from $0 to $3,000/Day

Affiliate marketing can be a lucrative business, with top-performing marketers earning over $3,000 every day.

However, it’s important to note that the reality for most affiliates is quite different, with approximately 80%+ earning between $0 and $80,000 per year.

Despite this, there’s nothing wrong with earning $80k per year, and it’s possible for beginners to work their way up to higher earnings by building quality content, focusing on search intent, and learning to align their content with visitor needs through a sales funnel.

While it may seem like an impossible dream for beginners to reach the level of a super affiliate earning $100k per month, it’s important to keep in mind that hard work and dedication can lead to success in the industry.

Low-Level Affiliate Marketers Can Make Around $5,000/Year

While affiliate marketing has the potential to be lucrative, not all affiliate marketers make a substantial income.

In fact, low-level affiliate marketers may only make around $5,000 per year.

This may seem like a small amount, but it’s important to remember that affiliate marketing is not a get-rich-quick scheme.

Those who are successful in this field often spend a significant amount of time and effort building their brand, creating high-quality content, and developing a loyal audience.

With dedication and hard work, even low-level affiliates can increase their earnings over time.

It’s important to focus on providing value to your audience and building trust, rather than just bombarding them with affiliate links.

When done right, affiliate marketing can be a rewarding and profitable career choice.

Average Affiliate Marketer Salary: $59,060 Per Year

According to Glassdoor, the average affiliate marketer earns a yearly salary of $56,010.

While it may not seem like a staggering amount compared to other professions, affiliate marketing has the potential to become a lucrative source of income with the right strategy and dedication.

As mentioned earlier, low-level affiliate marketers can earn around $5,000 per year, while top-tier affiliates can make up to $3,000+ per day.

Ultimately, the incentive for affiliate marketing lies in its flexibility and limitless earning potential.

By creating quality content and building a strong sales funnel, affiliate marketers can tap into a vast customer base and earn a substantial income through commissions and bonuses.


I’ve seen pages with hundreds or more links reach spot one on lucrative terms, and many other affiliates saying it has to be less than xx amount are lying or maybe just dumb.

It all comes down to the quality of content, user experience, and relevancy.

To summarize, affiliate marketing can be a lucrative career option with the right strategy and dedication.

Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.