Josh Koop
Affiliate Marketer & Content Creator

Niche Site Project One – Month Twenty: January 2024

Josh Koop the owner of this blog and building of niche websites
Josh Koop
Niche Site Project One Month Twenty

Well, the recovery efforts all seem to be in vain to this point. I have put hours into cleaning up posts and things just aren’t swinging back and without any understanding as to what “HCU” even means it feels like you are trying to swim upstream against a heavy flow in the opposite direction.

I no-indexed all the money pages and instead linked to them internally from posts where they align to make a sale but that to this point hasn’t helped increase any current rankings. My current plan is now to just begin adding posts again and wait until the next algorithm update and hope to be a lucky one and get traffic back once again.

I by no means am done blogging but this does highly make me suspect the old mantra from non-SEOs of “find long-tailed keywords” and just sling at whatever seems winnable approach from Income School just isn’t viable anymore. Instead, the newer approach is angling towards the TASS methods and Affiliate Lab.

Content Production For NSP1 In January 2024

Since I’ve been focused on just cleaning up I haven’t added anything more to the content totals as I have nearly 500 posts to review and edit. Now as this process comes to an end I will begin rebuilding a new Topical Map on the subject to start building content that highly aligns with knowledge levels and less “shotgun spray and pray” style I have used previously.

My old idea was to push for Q4 with Koala to generate “best” and “review” content to grow the affiliate income. But until I fix the problems with the main site this has to be pushed back to the side, the groundwork doesn’t feel solid so it needs repair first.

Income For NSP1 In January 2024

This month’s income was down again versus last month, as the updates demolished overall traffic volume. Overall, January income dropped to $35.07, with Amazon earnings moving up from basically dead to $8, meaning this site has hopefully found its floor and the only way forward is then upwards.

Analytics For NSP1 In January 2024

This month was still just piling on the pain. This looks like it could be November or December of 2024 or even 2025 instead.

I am pretty near to a 80% loss in provided traffic since the HCU, which means that next month, at this current traffic volume, I will drop again by an additional 25-40%, so I am highly reserved about any Q4 results now.

Ga4 Nsp1 January 2024

Google Search Console For NSP1 In January 2024

The Google Search Console numbers have been terminal after the HCU. I have no current answers for you and I am still looking at everything and trying to figure out what isn’t working or if it’s just due to multiple back-to-back Google updates. (With more still happening)

Gsc Nsp1 January 2024

Keyword Performance For NSP1 In January 2024

I use PeakSERP, and if you want to support small creators I suggest you do so also. This is a tool looking to add more value including spotlighting opportunities for your site and so much more to help smaller creators grow their businesses.

Ezoic NicheIQ Pagebooster Results For NSP1 In January 2024

I have been using NicheIQ and PageBooster to help me see what Google has ranked well and found valuable and where I am taking hits to overall traffic volume. I will continue adding more content NicheIQ suggested that I should be able to rank while having high volume.

Ezoic Nsp1 January 2024 Nicheiq1

As you can see below, I am doing decent, as most of the content is still stable. After all the issues from the HCU to caching I feel like maybe I am hitting my actual floor and growth is what may come in 2024;.

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I am continuing to check out those posts and pages and specifically look at them versus the top 10 in the SERP currently to understand where I may be lacking.

Ezoic Nsp1 January 2024 Nicheiq2

Amazon Performance For NSP1 In January 2024

As I have stated before, traffic plummeting around 80% demolished all the income potential from Amazon or other affiliates and until I can get traffic moving upward again I can’t worry too much about monetization.

I was using Lasso for the non-Amazon content, but have canceled since it is a cost that can’t be paid when traffic doesn’t dictate getting that same value out of a huge monthly cost.

Amazon Nsp1 January 2024

Ezoic Performance For NSP1 In January 2024

I had an issue with Ezoic caching since I had to move on from Google Domains and transferred the domain to Cloudflare, part of this required that I use Cloudflare DNS whereas before I was riding on Ezoic’s DNS. Some issues came about unluckily for the first time in my three years on the service where caching was fully broken.

It took months to work and fight through but we were able to finally locate the issue which was a hyper edge case where Ezoic and Cloudflare were sharing broke caching back and forth forever in a loop which left the site dragged into its death spiral.

Now as the caching is finally beginning to grow again I am looking to see if the content rebounds as a 15-20 second page load time definitely kills user experience and I may have had less impact from the HCU and plausibly took way more impact from this caching issue.

Ezoic Ad Results For NSP1 In January 2024

Ezoic Nsp1 January 2024
Ezoic Nsp1 January 2024 Cache Hit

The performance given the HCU hit is saddening as it has only declined with each continually applied algo update. I know this niche can be highly seasonal so this one–two punch hurt more as I now can’t tell how seasonal the niche is.

Ezoic Video Results For NSP1 In January 2024

My income growth using the Humix video setup has stagnated with the loss in traffic. I would have had better performance this month but with the visits tanking the results are down at a lowly $3.56 from Video.

This will hopefully begin to grow once more as I take time to make videos for my content, either from regular video or Flickify from Ezoic, a fantastic AI tool to convert your posts into consumable video content!

Ezoic Nsp1 January 2024 Humix
Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.