Josh Koop
Affiliate Marketer & Content Creator

From Ads to Revenue: How Websites Monetize Their Traffic

Josh Koop the owner of this blog and building of niche websites
Josh Koop
Showing ads on a mobile device and posing the question of "why serve ads"

When building niche websites, most get caught up with affiliate products and build income through that only by using “best” style content and reviews.

Today I want to discuss why you should use display ads in conjunction to monetize content better overall and build a better and more stable income platform. So why do websites have ads?

Display ads are a perfect way to monetize content with no specific product value, frequently a key to building informational content to grow organic search traffic. Ads have become very typical in the online space, and most users don’t experience any dissatisfaction with them loading.

Display ads are a solid way to increase the monetization of any niche website and should not be overlooked as a crucial part of building a successful website.

Many factors play into why using display ads is a smart move for a website, but here are my top five reasons:

Placing Display Ads on Your Website Simplifies Monetization

Anyone trying to make money online knows that it is not always easy. However, one relatively simple way to generate extra income is by placing display ads, like Ezoic, on your website.

Several companies will pay you to display their ads on your site, and the amount of money you can earn will depend on various factors, including the amount of traffic your site receives and the size and placement of the ads.

While there is no guaranteed income from display advertising, adding an income stream and making extra money from your website is easy.

Niche Affiliate Websites Are Perfect For Displaying Targeted Ads

Ezoic is a Google Certified Publishing Partner that helps website owners automatically improve their revenue by placing targeted ads on their sites.

Ezoic’s machine-learning algorithms analyze a website’s traffic and user behavior to determine which ads are the most likely to be clicked.

Ezoic optimizes the website’s layout and placements to maximize ad revenue.

In addition, Ezoic provides tools to help website owners track their progress and improve their results over time. As a result, Ezoic is an effective way for website owners to monetize their traffic through targeted ads.

AdSense is another effective way to display targeted ads on a website. AdSense uses cookies to track users’ browsing history and target them with relevant ads.

Start earning with Ezoic display ads today

AdSense also offers tools to help website owners track their progress and optimize their ad placements. As a result, AdSense is an effective way for website owners to monetize their traffic through targeted ads.

There Are Many Different Ad Networks to Choose From

Ad networks are a vital part of the modern internet. They provide website owners with a way to generate revenue from their content and give advertisers a way to reach a specific audience.

There are many different ad networks to choose from, each with its advantages and disadvantages.


This is one of the most accessible and popular ad networks and offers a high degree of flexibility and control.

However, Adsense can be difficult to use and often does not pay as much as other ad networks as they are PPC or pay-per-click.

Most ad networks outside of them that are popular pay on impressions, which means that they pay XX on every 1000 impressions shown to visitors to your website, which means you are paid without users clicking off your website.


Ezoic is a fantastic ad network that offers a wide range of features and options. This ad network offers website owners a wide range of features and tools.

Unlike many on this list, Ezoic allows you to apply with no pageview or session limit, allowing you to start your display ad journey and income generation as soon as you get consistent traffic!

Ezoic has worked to make its platform easier to implement since you need to utilize nameservers for the AI to access all the data coming in. This can make it more challenging for users who haven’t learned how to manage their DNS records.

Though Ezoic now offers a plugin to add all the necessary parts, like ad placeholders, to ensure consistent ad placement across all posted content.

They also offer a fantastic range of tools to help you build better content.

The primary tool I leverage constantly is Ezoics’ Big Data Analytics (BDA), which digs into all data about your site and visitors, like finding the higher paying content.

Newer tools just recently launched are:

  • Flickify – A way to create videos from scripts or post content in just a few minutes.
  • Humix – A video platform aimed to keep your content owned by you instead of other platforms like YouTube. This allows you to monetize from day one and keep ownership.
  • NicheIQ – This tool aims to help you find keywords that data shows you can rank for but also includes Tag Tester, which allows you to change up Title tags shown in SERPs to find the best-performing title in A/B styled tests.


Mediavine has been consistently growing and performing for its members, but they manage access based on sessions per month.

They used to have a low ceiling of 25k sessions, but in the last two years, they doubled this, and now you can’t apply unless you are over 50k sessions making them less useful for new bloggers.

Mediavine, though, is a full white-glove service. They manage all the main setup and configuration for you. For many, this service may be worth waiting for.

One important thing to note is that while you may hit their traffic numbers, they deny many sites based on traffic quality and country of origin. So beware, you want most traffic from Western countries, and the more US traffic volume, the better.

No matter which ad network you choose, you will need to carefully consider your needs and goals before making a decision.


AdThrive is another option that delivers high-quality ads and pays well, but getting approved for an account can be challenging.

They require 100k pageviews even to apply, and they are very particular about the types of sites they work with.

There are many other ad networks, so research before choosing one. Consider your needs and goals carefully to ensure you select the best ad network for your website.

Ezoic Display Ads Provide a Great Way to Monetize Your Website Traffic

Ads are perfect for building income across your website. I choose Ezoic as my advertising partner as they use AI to produce the maximum experience to income.

Due to this, I feel Ezoic display ads are a great way to monetize your website traffic and leverage some value from the info contained on your site.

Third-Party ad services utilize ad exchanges, like Google Ad Manager, and are optimized to maximize your revenue and bidding process.

Ezoic uses an ad placeholder configuration that allows maximum ad variations and testing, so you’ll never miss out on quality ad impressions and income.

Ezoic’s technology stack also allows you to customize the ad experience for your visitors, offering a better user experience and increasing your revenue.

For many, Ezoic will be a great way to monetize your website traffic and provide a better user experience for your visitors.

Final Thoughts On Why Do Websites Have Ads

Following the tips in this post can increase your affiliate revenue and make extra money from your website traffic.

There are many different ways to monetize your website, and display advertising is one of the easiest and most effective methods.

Choose an ad network that caters to your niche market and start displaying targeted ads on your website. With a little effort, you can see a significant increase in your affiliate revenue in no time!

Have you tried using display advertising on your website? What has been your experience?

Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.