Josh Koop
Affiliate Marketer & Content Creator

Ezoic vs AdSense: Which is Best for Monetizing New Websites?

Josh Koop the owner of this blog and building of niche websites
Josh Koop
White background with spotlights shooting down onto the Ezoic and Google AdSense logos displayed

Are you looking to monetize your website? Finding the right display ad platform that works best for you can be a daunting task and for most new sites this comes down to Ezoic vs AdSense since both have no limits on pageviews to apply.

There are plenty of platforms on the market today and while they all promise an increase in revenue generation, it’s important to consider various features and industry insights when determining which one will generate the most profit.

Today we will be comparing two popular solutions: Ezoic and AdSense, so you can make an informed decision as to which one is best for maximizing your monetization.

AdSense Vs Ezoic: Who Are They?

Adsense and Ezoic are two of the most popular online advertising services, both offering a wide range of benefits to website owners.

In this blog, we will be exploring the differences between the two services and discussing which one might be best for your website.

By comparing Adsense and Ezoic, we will look at factors such as ad revenue, layout, optimization, support, and pros and cons.

Through this analysis, you can decide which service is best for you based on your own unique needs.

What is Adsense?

Google AdSense is a popular advertising network that helps publishers monetize their content. It is free to join and allows you to easily add ads to your website or blog.

These ads are targeted to your website content and audience, helping you to generate more relevant leads and higher ad revenues.

With AdSense, you can also choose from a variety of ad formats, including text, display, link, and video ads.

AdSense is a great choice for those who are looking for an easy way to advertise their website or blog without having to invest in expensive marketing campaigns.

Simple Implementation

Adsense is a simple and straightforward platform that requires minimal technical knowledge to set up.

Start earning with Ezoic display ads today

All you need to do is sign up for an account, add the ad code to your site, and begin earning money from your website.

With Adsense, you don’t need to worry about dealing with optimization or even understanding how it works. You just set it up and let it do its job.

On the other hand, Ezoic is slightly more complex and requires more technical knowledge as it involves setting up multiple ad networks and testing different ad placements.

However, the extra effort is well worth it as it can help you maximize your earnings.

What is Ezoic?

Ezoic is an ad optimization platform that helps publishers and website owners maximize their revenue from advertisements.

It offers a variety of benefits, such as detailed analytics, machine learning-driven optimization, and access to a wide range of ad networks.

Publishers can also take advantage of Ezoic’s advanced tools, such as the Layout Tester and Big Data Dashboard, to improve the user experience on their websites.

In addition, Ezoic provides its partners with access to a team of experts who offer support and resources to help them achieve their goals.

Detailed Implementation

Ezoic is the perfect choice for publishers who want a more detailed implementation of their ad monetization strategy.

With Ezoic, you can access advanced features such as real-time reporting, optimization tools, and an easy-to-use interface.

You can even customize your ad layout to maximize your earnings and improve user experience.

Plus, Ezoic provides comprehensive support and resources to help you take your ad monetization to the next level.

So if you’re looking for a powerful yet simple way to monetize your website, Ezoic is the ideal solution.

Adsense vs Ezoic: Ad Revenue

When it comes to ad revenue, Ezoic offers higher earnings than AdSense alone.

This is thanks to their machine learning algorithms that automatically optimize ads to ensure the highest revenue possible.

As a publisher, you can also customize your ads to maximize your income. You can even connect your AdSense account to Ezoic and earn more site ad revenue overall.

This is an excellent solution for those who need to supplement their AdSense income with an alternative platform.

Adsense vs Ezoic: Layout

When comparing Adsense and Ezoic, the layout is an important factor to consider.

Adsense offers a simple implementation with no customization options, while Ezoic provides a detailed implementation with custom layouts, so that website owners can create a unique look and feel for their site.

With Ezoic, website owners can choose from a variety of pre-built layouts or create their own using the drag-and-drop editor.

This allows them to customize their site to perfectly fit their needs and optimize it for higher ad revenue.

Additionally, Ezoic also allows users to customize ads according to device size, ensuring that they get the most out of their monetization strategies.

Adsense vs Ezoic: Optimization

When it comes to optimization, Ezoic and AdSense are fundamentally different.

AdSense uses manual testing to optimize ads on your site, while Ezoic’s automated system allows for more efficient optimization.

Ezoic also offers more control over the types of ads being served, as well as the ability to optimize based on user behavior.

This allows you to serve up more relevant ads and earn more money in the process.

Ultimately, Ezoic’s optimization capabilities are much more advanced than AdSense’s, giving it an advantage when it comes to monetizing your website.

Adsense vs Ezoic: Support

When it comes to system support, Ezoic offers much more help than AdSense as Google is pretty much fully automated.

In addition to an in-depth knowledge base, Ezoic also provides live support, email support, and when on premium or high levels, a dedicated account manager who will walk you through any issues you may have.

On the other hand, AdSense only offers email support and a limited help center. Therefore, if you value customer service and need more help with your account, Ezoic is the better choice.

Adsense vs Ezoic: Pros & Cons

When it comes to the pros and cons of Adsense vs Ezoic, both have their advantages and disadvantages.

Adsense is a simple and easy-to-implement solution with no setup costs, but it doesn’t offer the same level of optimization and support that Ezoic does.

On the other hand, Ezoic offers a more detailed implementation process and higher ad revenue, as well as a larger pool of quality ads; however, this option requires a setup cost.

Ultimately, it’s up to you to decide which solution best suits your needs.

Pros of Adsense

Adsense is a popular choice for monetizing websites, offering a simple implementation process and a large pool of ads.

The service is free and easy to set up, allowing website owners to quickly start earning revenue from their content.

It charges no fees for the service and offers analytics tools to help track the performance of ads.

Adsense also offers detailed customization options for ad layout and optimization, allowing website owners to create an ad experience that best suits their needs.

Additionally, Adsense provides excellent customer support, offering both phone and email support for users who need help with their accounts.

All of these features make Adsense a great option for website owners looking to make money from their content.

Cons of Adsense

Adsense isn’t without its drawbacks though, one of the major drawbacks of Adsense is the lack of customization options.

Adsense’s layout and design options are limited and require a lot of manual effort to make changes to your ad setup.

Another downside is that Adsense can be slow to optimize, meaning it can take a while to get ads running correctly for maximum revenue.

Additionally, Adsense doesn’t offer any form of customer support, leaving the responsibility to publishers to troubleshoot any issues they might face.

Pros of Ezoic

Ezoic has a range of advantages that make it a great choice for anyone looking to monetize their website or blog.

It allows publishers to generate higher income compared to Adsense, while also providing more control over how ads are displayed.

With its advanced optimization tools, Ezoic can help increase website performance, attract more visitors and boost revenue.

Additionally, Ezoic uses a pool of quality advertisers to ensure that high-paying ads are displayed on your website.

Furthermore, Ezoic is backed by friendly customer support that is always available to help with any queries or issues.

All of these features make Ezoic an attractive option for publishers looking to maximize their earning potential.

Cons of Ezoic

Ezoic is a powerful tool for monetizing content and increasing website performance, but it does have its drawbacks.

One of the primary cons of Ezoic is that it requires a more detailed implementation process than Adsense.

This can be time-consuming and may require some technical expertise to make sure everything is set up correctly.

Finally, while Ezoic is generally more profitable than Adsense, there is no guarantee that you will make more money with it.

As with any monetization strategy, it is important to do your research and consider all of the pros and cons before making a decision.

Can Display Ads Help to Generate Revenue for New Websites?

Display ads on websites can be a valuable tool for generating revenue on new websites. By placing relevant advertisements on their pages, website owners can earn income from ad impressions and clicks. As these ads are visually appealing and easily accessible to visitors, they can provide a steady source of income while new websites establish their user base and expand their reach.


In conclusion, both Adsense and Ezoic offer significant benefits to website owners looking to monetize their content.

Adsense is easy to set up and offers a simple implementation, while Ezoic provides more detailed implementation options as well as access to optimization and support resources.

However, when it comes to ad revenue, Ezoic appears to be the winner, as it offers greater potential for earning compared to Adsense.

Ultimately, the decision of which platform to use depends on the specific needs of the website owner, if neither feels like a match then check out this deeper post on the best ad networks for affiliate marketers.

Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.