Josh Koop
Affiliate Marketer & Content Creator

Ezoic vs Mediavine: Which Ad Network is Best for You?

Josh Koop the owner of this blog and building of niche websites
Josh Koop
Phone showing a 3d world above it - discussion focused on the Ezoic and Mediavine logos displayed

Welcome to a comprehensive comparison of Ezoic and Mediavine – two popular ad management platforms for bloggers and website owners.

In this post, we’ll take a deep dive into the pros and cons of both Ezoic and Mediavine to help you make an informed decision about which platform is best for you and your website.

Whether you’re a seasoned blogger or just starting out, it’s essential to choose an ad management platform that will help you maximize your ad revenue and provide a seamless user experience for your visitors.

Today we’ll compare everything from approval requirements, ad performance, and user experience to pricing and customer support.

By the end of this article, you’ll have a clear understanding of the key differences between Ezoic and Mediavine, and which platform is right for you.

Quick Primer on Display Ads

In this section of the blog, we will provide a quick primer on display ads. Display ads are one of the most common types of online advertising, and they can be found on most websites.

Display ads come in many different shapes and sizes, from text-based ads to banner ads and more. Knowing how display ads work and which ones are best for your website is essential for maximizing profits from your website.

We will provide an overview of the different types of display ads and how they can be used to boost your website’s earnings.

Overview of Ezoic and Mediavine

Ezoic and Mediavine are two of the most popular ad networks available today, they both provide publishers with a great way to monetize their websites with display ads.

Ezoic gives publishers more control over their ads, while Mediavine is a premium ad network that can provide higher RPMs.

Both networks can be used to increase page load time, and they both offer support for a wide range of niches.

It’s important for publishers to take the time to compare these two networks in order to find the best option for their websites.

Start earning with Ezoic display ads today

What is Ezoic?

Ezoic is a comprehensive ad optimization platform that offers a wide range of features and tools to help website owners maximize their ad revenue.

It provides a sophisticated system for analyzing and optimizing ad placements, as well as an AI-driven platform for finding the highest-performing ad placements for a given website.

Ezoic also features an automated AI testing system, allowing visitors to see different ad configurations which allow the AI to determine which ones yield the highest returns.

Furthermore, Ezoic offers detailed reporting and analytics with their Big Data Analytics, so users can track their progress in real-time.

In addition to all this, Ezoic has no minimum traffic requirement, making it an ideal choice for small and medium-sized websites.

What is Mediavine?

Mediavine is an ad network that requires at least 50,000 monthly sessions and is slightly better for US and similar Traffic.

It’s a premium ads network so you will frequently earn more RPM than Ezoic and other ad networks because they do negotiate with ad providers for better rates.

Mediavine is a pure ad network, meaning you have significantly less control over advertising placements compared to Ezoic.

However, it does have a universal video player which can help to boost website earnings.

Overall, Mediavine is an excellent ad supplier for your website, offering great potential for high earnings.

Advantages of Ezoic and Mediavine

Both Ezoic and Mediavine offer a number of advantages for publishers looking to monetize their sites.

Ezoic gives you greater control over your ads, as well as no minimum traffic requirement. On the other hand, Mediavine is a premium ads network, meaning you’ll get higher RPMs than other ad networks, while also having access to their video player.

Additionally, Mediavine requires at least 50,000 monthly sessions to be eligible. Both platforms offer adequate support, with Ezoic being more personal and willing to help out with more specific questions and requests.

Overall, depending on your needs and preferences, both platforms have their own advantages that can help you make the most out of your website.

Ezoic Advantages

Ezoic offers many advantages when it comes to displaying ads, with one of the main advantages being that it gives you significantly more control over advertising placements than Mediavine.

This allows you to customize your ads more, so you can maximize your earnings. Additionally, Ezoic has no minimum traffic requirement, so it’s a great option for websites just starting out.

Furthermore, Ezoic uses EPMV, or sessions per 1000 visitors, which can be very helpful in increasing your overall ad earnings.

Finally, Ezoic has recently released its Humix video player which can help you to reach even more potential advertisers.

All in all, Ezoic offers a lot of flexibility and control over your display ads.

Mediavine Advantages

Mediavine offers its users a variety of advantages as it is a pure ad network, so users can expect to make more RPM than they would with other networks like Ezoic.

Additionally, Mediavine has a universal video player which can be used to display ads. This helps to increase the potential earnings for site owners.

Furthermore, Mediavine has great site speed when using Trellis or speed tools like WP Rocket or FlyingPress, making it ideal for those who want pages to load quickly without sacrificing ad earnings.

Finally, it has excellent support with what many deem “white glove” level service, they do everything for you so you focus on content.

Differences between Ezoic and Mediavine

The main difference between Ezoic and Mediavine is that Ezoic gives users significantly more control over advertising placements than Mediavine.

While Mediavine requires at least 50,000 monthly sessions, Ezoic has no minimum traffic requirement and is quite flexible.

While both networks offer adequate support, Mediavine is more personal and willing to be more helpful due to a low site-to-support ratio.

In terms of ad earnings, Ezoic generally earns more than AdSense but not as much as AdThrive or Mediavine, making it a good intermediary network for growing sites.

In terms of RPM, Mediavine outperforms Ezoic slightly but consistently in most niches.

Ezoic vs. Mediavine: Site Speed Comparison

In terms of site speed, Ezoic with LEAP is the clear winner when compared to Mediavine.

This is because Mediavine increases page load time by a few seconds unless you add on their Trellis theme or add on a speed plugin like WP Rocket or FlyingPress.

This means that websites using Ezoic will generally load faster, providing a better user experience for visitors but this changes if you implement the Mediavine solutions listed above.

Additionally, Mediavine’s dashboard is easier to use than Ezoic’s due to its status as a pure ad network. In comparison, Ezoic’s dashboard provides vast amounts of data but you have to look for exactly what you need.

Ezoic vs. Mediavine: Support Comparison

Both Ezoic and Mediavine provide adequate support for users. From personal experience, Ezoic’s support team is personable and willing to provide help.

Mediavine’s support team is true service-grade help with quick responses being the norm and the speed to enact anything you need being paramount to them.

No matter which one you choose, you can rest assured that you will get the help that you need when using either platform.

What are the Differences Between Ezoic and AdSense for Monetizing New Websites?

When it comes to ezoic or adsense for monetizing new websites, there are some key differences to consider. Ezoic is a platform that uses artificial intelligence to optimize ad placements, while AdSense is Google’s advertising program that allows publishers to display targeted ads. Ezoic offers more control and customization options, but AdSense has a larger network and potentially higher payouts. Ultimately, the best choice depends on the specific needs and goals of your website.


In conclusion, both Ezoic and Mediavine are reliable ad networks that can help you monetize your website.

Ezoic offers more control over ad placements and is more flexible when it comes to minimum traffic requirements.

Mediavine is better for US-based traffic and outperforms Ezoic generally for most niches due to the added benefits of ad refreshes and their Universal Player.

In terms of ad earnings, Ezoic will earn you more than AdSense but for many, they report not as much as Mediavine.

When it comes to site speed and support, both networks offer excellent options. Ultimately, it will come down to which network best fits your individual needs, but feel free to check out my best ad networks for affiliate marketers‘ content here.

Josh Koop the owner of this blog and building of niche websites
Josh Koop

I’m a husband/father, niche site creator, WordPress entrepreneur, and online educator who values community, transparency and sharing as much as possible. If you’re interested in what I do and teach, I’d be honored if you’d join my list, subscribe to my channels, or toss up a like on a video.